Conducting RadhaYatra as a campaign method is not uncommon in India. Almost all leaders of political parties went around the country/state in this type of RadhaYatra in luxurious buses, vans to reach to the people and campaign their programmes, manifestos etc. But none from rights organizations, conducted this type of RadhaYatra to campaign on rights themes. DSS had taken up this novel and effective programme and conducted RadhaYatras on a regular basis, campaigning on various themes concerning the rights of dalit women and girl children.
RadhaYatra of DSS in two ordinary lorries which are decorated with flexi banners of the main theme, with a band of 100 activist dalit women. The route is organized in such a way that almost all nerve points in the State are touched. Usually, the march goes for a 10-day period and the 100 band of activists will be on the move from the first to the last day. The team of RadhaYatra would reach the specified destinations and address the dalits and general public and enlighten them on the theme, with speeches, pamphlets, posters and booklets.
Radha Yatra has the special advantage of reaching to the nook and corner of the state and atrocity prone remote villages. Those of the people who have less mobility and opportunity to participate in any programme outside their villages, will have the chance to know about the rights etc in this unique programme of reaching the people. Another advantage of RadhaYatra is that it helps in sensitizing the entire society about the plight of dalit women and girl children, as the yatra goes to each town/village and is advertised through posters and pamphlets. Yet another advantage is that at each place in the State the media covers the event and the theme and speeches, thereby focussing the dalit women and girl children plight continuously for the period of 10 days. This helps in sensitizing the society at large.
DSS takes great pride in recording that through RadhaYatras of the past 15 years, the team travelled 22372 kilometres in terms of distance, contacted 5483 villages, 235 mandals, 9 districts, addressed 376 public meetings, involved 3,99,500 people.